What happens when content from mainstream media gets flagged as a deepfake? What kind of verification is used to ensure that there are not false positives, or

What happens when content from mainstream media gets flagged as a deepfake? What kind of verification is used to ensure that there are not false positives, or misuse for nefarious purposes? You know twitter is a company, it has a CEO, a board of directors, and is beholden to the wishes of the shareholders. What happens if shareholders want certain types of content flagged in a way itself is deceptive or is conducive to false conclusions about the status or quality of content? What happens when governments apply pressure? What kinds of safeguards in place to prevent this kind of thing? How do you secure such a system from becoming a tool of manipulation?