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> In addition to direct encouragement for consumers to buy something (what is called "conversion"), advertising is also used to shape public perception and garn
by tripzilch 7y ago
> In addition to direct encouragement for consumers to buy something (what is called "conversion"), advertising is also used to shape public perception and garner general interest. Coke doesn't consider an ad vended to a broke person to have zero value, because their (..)
Except that it's completely utterly wrong to milk broke people like that.
Oh it happens, but advertising trying to influence you to have thoughts that you would otherwise not have, is actually something that most people disapprove of.
It's not really a good argument to say "just because you don't have money to buy our stuff, doesn't mean we can't control your brain in other ways".
THINK for one moment: If you have nothing to give, or nothing you WANT to give, what on EARTH gives them the right to take something else from you anyway?!!?!
- shadowgovt 7y agoIt's a transaction. If you don't want to be influenced by website advertising, feel free to avoid the website. If you hate online advertising as a whole, feel free to go to the library. ... where you'll only be advertised at to READ and told about local community events. "Advertising" is really just the structural term for "People communicating things at each other." It's pretty inimical to human interaction in any common human space since we developed the capacity to communicate, and it's pretty unavoidable. We have some laws constraining the sorts of things we can advertise at each other, but advertising itself is extremely core to the experience of living in a human society. I'm not sure where one draws the line between a Coke ad and a blacksmith's shingle, or between brand-recognition ads and towns putting up hisotrical markers indicating why the town is special. It's all on a common spectrum of information exchange.