You keep going. It's no coincidence that Ancestry's in SLC; saving your ancestors through baptism by proxy is a bit of a big deal for the Mormons/LDS. It's nice

You keep going. It's no coincidence that Ancestry's in SLC; saving your ancestors through baptism by proxy is a bit of a big deal for the Mormons/LDS. It's nice that they can make a buck off of the basic curiosity of outsiders, but the real money happens when you can make it off of people's deeply held religious beliefs. (And it is possible to believe that you're genuinely helping people with one side of your brain while taking advantage of them with the other.)