My take: depending on the nature of the business, and how the publicity was done, they may only have had one shot at gaining the customers. In 2-3 days time you

My take: depending on the nature of the business, and how the publicity was done, they may only have had one shot at gaining the customers. In 2-3 days time you might have fixed things, but by then the prospects moved on to the site that worked. I’m not convinced that you need to superscale your infrastructure first. I think it’s normally a waste of time and money. But for the example listed this is a likely benefit.