You mean "economies of scope". "Economies of scale" are a great idea - it refers to the concept that the more of one thing you produce, the better you get at i

You mean "economies of scope". "Economies of scale" are a great idea - it refers to the concept that the more of one thing you produce, the better you get at it (and the cheaper you can make it). Take Google and online ads as an example. "Economies of scope" are when you try to be everything to everybody.