This is much needed disruption in an inefficient market. Brokers have long gouged renters for the "service" they offer. This also provides an opportunity for

This is much needed disruption in an inefficient market. Brokers have long gouged renters for the "service" they offer. This also provides an opportunity for new businesses to spring up that can undercut the traditional brokers and assist "small building owners" who are apparently incapable of "showing apartments and finding tenants" themselves.