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Facebook is killing it. It's harder than ever to justify spending a lot of money on Google.

by 6nf 7y ago

busterarm 7y ago
This is the same Facebook that inflated view numbers? We ran Facebook ads when I was there and they just didn't convert at all. It was pissing money away. We got better engagement from posting on Twitter for free.
- RandallBrown 7y ago
  Just a little anecdote. I've never purchased anything I've seen in an online ad except Facebook and Instagram. Their targeting is so good that I almost don't mind seeing the ads.
  - koolba 7y ago
    > Their targeting is so good that I almost don't mind seeing the ads. Wouldn’t that make you more apprehensive of their ads? As it’d be more likely to lead to you parting ways with your money.
    - jfoster 7y ago
      Parting ways with money is good. Money is the intermediary. You create value to get money. You part ways with money to realise other types of value on the other end. If you accumulate a lot of money it means you have created lots of value but you haven't been able to use this intermediary to realise other types of value in exchange for the value that you created.
  - dvfjsdhgfv 7y ago
    Interesting. For me it's almost the opposite: if I see it on FB/Instagram, my first thought is it's a scam (and I'm often right).
    - londons_explore 7y ago
      If you click those scammy ads to see if they're a scam, Facebooks AI will see you are interested in them, and show you more scammy ads.
      - slig 7y ago
        You don't even have to click it. Watch a Instagram ad to the end and they know you're interested and will show more of it.
        rickur 7y ago
        Yes you're right
  - deleted 7y ago
    [deleted]
- 6nf 7y ago
  >This is the same Facebook that inflated view numbers? You can't inflate conversions. View numbers are not that important if you're getting real sales results. Facebook is much better bang for buck in general. We run the same ads on both platforms all the time and it's not even close.
  - busterarm 7y ago
    Our conversions from Facebook were also garbage. People would click through our ad and fill out a form even though the ad had nothing to do with them.
C1sc0cat 7y ago
Not sure I would agree with you FB adds and audience seem to be low quality and your not targeting direct buyer intent here. By that I mean people don't directly search for products like they do on search engines and say amazon.

Facebook is killing it. It's harder than ever to justify spending a lot of money on Google.

by 6nf 7y ago

Facebook is killing it. It's harder than ever to justify spending a lot of money on Google.

This is the same Facebook that inflated view numbers? We ran Facebook ads when I was there and they just didn't convert at all. It was pissing money away. We got better engagement from posting on Twitter for free.

RandallBrown 7y ago
Just a little anecdote. I've never purchased anything I've seen in an online ad except Facebook and Instagram. Their targeting is so good that I almost don't mind seeing the ads.
- koolba 7y ago
  > Their targeting is so good that I almost don't mind seeing the ads. Wouldn’t that make you more apprehensive of their ads? As it’d be more likely to lead to you parting ways with your money.
  - jfoster 7y ago
    Parting ways with money is good. Money is the intermediary. You create value to get money. You part ways with money to realise other types of value on the other end. If you accumulate a lot of money it means you have created lots of value but you haven't been able to use this intermediary to realise other types of value in exchange for the value that you created.
- dvfjsdhgfv 7y ago
  Interesting. For me it's almost the opposite: if I see it on FB/Instagram, my first thought is it's a scam (and I'm often right).
  - londons_explore 7y ago
    If you click those scammy ads to see if they're a scam, Facebooks AI will see you are interested in them, and show you more scammy ads.
    - slig 7y ago
      You don't even have to click it. Watch a Instagram ad to the end and they know you're interested and will show more of it.
      - rickur 7y ago
        Yes you're right
- deleted 7y ago
  [deleted]
6nf 7y ago
>This is the same Facebook that inflated view numbers? You can't inflate conversions. View numbers are not that important if you're getting real sales results. Facebook is much better bang for buck in general. We run the same ads on both platforms all the time and it's not even close.
- busterarm 7y ago
  Our conversions from Facebook were also garbage. People would click through our ad and fill out a form even though the ad had nothing to do with them.

C1sc0cat 7y ago

Not sure I would agree with you FB adds and audience seem to be low quality and your not targeting direct buyer intent here. By that I mean people don't directly search for products like they do on search engines and say amazon.