Were you selling a B2C or B2B product? B2B telemarketing will almost always be better because the purchase decision makers are few, well known, and easier to g

Were you selling a B2C or B2B product? B2B telemarketing will almost always be better because the purchase decision makers are few, well known, and easier to get a hold of. Non-branded keywords for B2B products are also saturated by the competition, meaning you'd need to be on top of your game to the search ads on them to work.