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I find it incredible that cold calling works for you; everywhere I've ever worked in the UK and across Europe, cold-callers get short-shrift - with no exception
by GordonS 7y ago
I find it incredible that cold calling works for you; everywhere I've ever worked in the UK and across Europe, cold-callers get short-shrift - with no exceptions.
- samsolomon 7y agoI'd say it depends on the product and market. Account-based selling has a few reps focused on a few key decision makers within an organization. It works exceptionally well for mid-market and enterprise software.
- GordonS 7y agoI've worked almost exclusively in large enterprises - the attitude towards cold-callers has ways been the same. I and others I know have had cold-callers using scummy tactics, such as claiming to know the decision maker from way back, claiming they lost their number etc - but these are so old nobody I know falls for them anymore.
- reaperducer 7y agoI think he means calling established leads, not telemarketing, which I believe is what you are referring to. Like calling an existing business partner and offering them an additional service. At least that's what I hope he means, rather than telemarketing.
- GordonS 7y agoThey did explicitly say "cold calling".
- asdfasgasdgasdg 7y agoThat's not what cold calling is but I suppose it's possible the top poster is confused about what that phrase means.