> Are you trying to imply that brokering consumer data is a marginal or non-existant business? For small/mid-size datasets (which is what we're talking about),

> Are you trying to imply that brokering consumer data is a marginal or non-existant business? For small/mid-size datasets (which is what we're talking about), yes, that's exactly what I'm implying. It's not actually easy for most companies to sell user data for a quick buck like is being claimed.