I assume you have some new take on what you're doing - otherwise you wouldn't be doing it. The main takeaway of the post is that you almost always need feedback

I assume you have some new take on what you're doing - otherwise you wouldn't be doing it. The main takeaway of the post is that you almost always need feedback to execute new approaches properly. It sounds like you're assuming that your execution will be flawless, even something to be copied by competitors, but how can you know without testing it on the customer? If you're in a market like pharmaceuticals, where all user testing can be done in a lab, execution in a bubble makes sense, but if your startup is a web product it sounds like hubris. For reference, Steve Blank has a great set of posts about needs of different types of startups: http://bit.ly/if6Okn http://bit.ly/if6Okn