Everyone used to say the same about every product ever created. Until the new market player came into town and proved it could be done. The answer is pretty si

Everyone used to say the same about every product ever created. Until the new market player came into town and proved it could be done. The answer is pretty simple actually. You make a couple of billions a year. Invest a single billion in a full UX revamp for 5 years down the line, and see how it all works out. Throwing money at problems doesn't always work, but when you have a lot of money, and a very specific problem, it tends to work.