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> Are they assuming that the general public are so interested in mattresses that they'll go on the website to check it out, instead of just picking something up
by omarchowdhury 7y ago
> Are they assuming that the general public are so interested in mattresses that they'll go on the website to check it out, instead of just picking something up at Ikea, or their local discount mattress provider?
Going to a website to check pricing is more effort than the other two options you stated?
- rchaud 7y agoThe purpose of the ad is to motivate the user to check out the website. This is a commodity product that has numerous alternative vendors with brick and mortar stores. So not only will customers choose partially on price, but I'd think they'd prefer to buy something they can actually test out first. Giving customers a 100-day return policy isn't a solution, as it requires the customer to make the purchase and then deal with the hassle of a return. It's not unreasonable for a little-known startup to display a "starting at $X" to at least give some idea of what price point they're competing in.