Actually yes, I didn't even touch on that, not only do they not need to worry about marketing, they can get cheaper raw materials. Casper prides itself on sour

Actually yes, I didn't even touch on that, not only do they not need to worry about marketing, they can get cheaper raw materials. Casper prides itself on sourcing foam from the US, but foreign manufacturers are making the exact same foam in the exact same densities The composition of their mattress is not a secret: https://www.sleeplikethedead.com/mattress-reviews-casper.html https://www.sleeplikethedead.com/mattress-reviews-casper.htm... They claim the combination of different foams as differentiation, which is utterly ridiculous because anyone can copy them, none of the densities they use are unique. All the interesting patents in foam and gel are already owned by bigger players (like Serta Simmons... which sued Casper...)