Relevant article about the online mattress industry: https://www.cnbc.com/2019/08/18/there-are-now-175-online-mat.. https://www.cnbc.com/2019/08/18/there-are-no

Relevant article about the online mattress industry: https://www.cnbc.com/2019/08/18/there-are-now-175-online-mat.. https://www.cnbc.com/2019/08/18/there-are-now-175-online-mat.... "“Barriers to entry are low, but barriers to profitability are high,” he said. “It doesn’t take that much to design a mattress, a marketing campaign, put up a website, and have one of these big companies like Carpenter do the fulfillment for you,”" The majority of bed-in-a-boxes outsource their manufacturing...They’re literally calling around to producers saying, ‘we need a finished product and here’s what we think it should look like.’ Sometimes, they don’t even know what they want it to look like...Most of the outsourcing is to just four major manufacturers