Competitors cannot outsmart the leader in every facet of business. They creatively optimize some processes, but for the rest of the business their choices are w

Competitors cannot outsmart the leader in every facet of business. They creatively optimize some processes, but for the rest of the business their choices are wing it or purchase the Commercial Software solution. Even a bleeding-edge company will hit an obstacle they cannot improvise through (like in QA or Compliance). That's when enterprise software creeps into an otherwise lean operation.