Rhapsody doesn't have "another" 30% to give. Their margins are probably something like 5%. Crapple is demanding 30% of the sale price, which leaves Rhapsody wit

Rhapsody doesn't have "another" 30% to give. Their margins are probably something like 5%. Crapple is demanding 30% of the sale price, which leaves Rhapsody with a 25% loss. Since that is economically infeasible, Apple is effectively mandating that they are the only ones who can sell content on their platform.