> And then some user will get frustrated and fork uBlock Origin off into uBlock Origin+++, with the first commit to the fork taking out the ad whitelisting. And

> And then some user will get frustrated and fork uBlock Origin off into uBlock Origin+++, with the first commit to the fork taking out the ad whitelisting. And the whole cycle will start over from the beginning again. Even if this happens (and gorhill has shown no signs of being susceptible to pressure so far), the beauty of the open source system is that as long as there's one technically competent person who's more interested in developing an ad blocker than the potential industry payout, we're going to have ad blockers. There are a whole lot of people with the ability to continue the development of uBlock. It's simply not feasible for the industry to have everyone on their payroll.