90% of the phones sold this year in the US were dumbphones. For the people who bought those phones, Android and iPhone are not very strong brands yet, iPhone pe

90% of the phones sold this year in the US were dumbphones. For the people who bought those phones, Android and iPhone are not very strong brands yet, iPhone perhaps on par with "Windows" (what they use at work and at home). Windows is still a very familiar brand to everyone, even though it doesn't have any cachet.