When ad blocking becomes prevalent and successful enough, it is the hope that ad funded sites evolve or die. Large parts of the web becoming barren is an opport

When ad blocking becomes prevalent and successful enough, it is the hope that ad funded sites evolve or die. Large parts of the web becoming barren is an opportunity, not a problem. Unless you are invested (personally or financially), but I'm not going to help defend your investments. If Facebook or other big player went bankrupt it would be a gold rush (which isn't going to happen; they would evolve). If we end up with something worse, we repeat the procedure until we end up with an Internet we want rather than one we merely suffer. I can't really see technical solutions working. It is throwing money after people who have chosen not to be customers. Paywalls just mean we go elsewhere. If I have reached the point of installing an ad blocker and I notice the ads on your site, I go elsewhere. And the more people going Elsewhere, the more profitable it is to be that Elsewhere. Or maybe elsewhere is run by enthusiasts or interested parties or some non-profit model. It is interesting how the vast majority of the Internet is assumed to be ad funded. Do we want or need this part of the Internet? Company web sites, the banks, the universities, non-profits, the politicians, the individuals, online shopping, would all still be there without ads. Lots of existing paid services would still be there, and possibly become huge as the cost of their competition stops being 'free'. Ads stopped funding blogs long ago, replaced by subscriptions and Patreon.