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Advertisements, indeed marketing in general, has always been a zero-sum game. The more you spend on ads, the more I have to in order to keep up. The more you tr
by chongli 7y ago
Advertisements, indeed marketing in general, has always been a zero-sum game. The more you spend on ads, the more I have to in order to keep up. The more you track, the more I have to track.
It's hard to see how we'll ever get that genie back in the bottle.
- eru 7y agoTo a certain extent. But let's not be overly cynic: ads also inform people about products and services available. And eg Google's early money making was built on showing more relevant and less intrusive ads. So there's non-zero sum progress possible. Don't hyper-correct though: the zero-sum nature of most ad spending is important.