Why haven't the Alexa's of the world filled suit against Amazon over appropriating the name? They locked up the name once they selected it as the name the Echo

Why haven't the Alexa's of the world filled suit against Amazon over appropriating the name? They locked up the name once they selected it as the name the Echo uses. Seems to me that this is a class-action suit waiting to happen. I had a similar issue. As a teen, a commercial used my name as part of their pitch. Within a few weeks of it running on television, I had people, kids and adults, repeating the commercial's key lines to me. It was cute once or twice but it quickly grew tiresome and irritating. People just don't understand how irritating it becomes. I was lucky since the commercial finally stopped running. All the poor people that are named Alexa must be going nuts. I truly sympathize.