Good analysis, though I'd point out that Modcloth is not strictly speaking an infrastructure business. Modcloth is closer to the traditional retail model. They

Good analysis, though I'd point out that Modcloth is not strictly speaking an infrastructure business. Modcloth is closer to the traditional retail model. They buy inventory and sell it. Their innovation is in getting user feedback before committing to holding inventory. What we're doing at Fabricly is building an infrastructure business, with a distribution and production network for fashion designers.