I totally agree with his point that stealth mode is a pointless waste of time. But some of his reasons only apply if what you're after is to be "The [Well Know

I totally agree with his point that stealth mode is a pointless waste of time. But some of his reasons only apply if what you're after is to be "The [Well Known Digital Property] Guy", ala Mark "The Facebook Guy!" Zuckerberg. For instance, if all you want is to get an independant company going selling enough units to building companies to help them manage their inventory of nails, so you don't have to work for someone else, having a small market is fine. Secrecy is just as unimportant, but for different reasons.