And how did those apps get on your phone? That's the infrastructure part. Those apps can be sold in 100+ countries around the world with payments processed an

And how did those apps get on your phone? That's the infrastructure part. Those apps can be sold in 100+ countries around the world with payments processed and on a platform that Apple is selling with catchy commercials and by ensuring a certain level of quality. That's the infrastructure and value Apple is adding with the app store. Do you seriously think there would be 350,000 apps for the iPhone if each developer had to set up distribution and payment handling for 100+ countries around the world, and be able to do it for small payment amounts ($0.99)?