3 ms·

Shadow has got to be the worst name for a company associated with politics, unless you want to rub it in everyone's face

• js2 7y ago
  I’m truly astounded that anyone thought this was a good name and took the time to write this marketing copy: Why Shadow? When a light is shining, Shadows are a constant companion. We see ourselves as building a long-term, side-by-side “Shadow” of tech infrastructure to the Democratic Party and the progressive community at large. https://shadowinc.io/about https://shadowinc.io/about
  • conanbatt 7y ago
    That makes it even worse.
    • hcknwscommenter 7y ago
      Really? They're basically saying: 'shadow' is your 'buddy' who is always there for you. So, we want to be that. In retrospect, it sounds bad but really, it's just a nothingburger.
      • cma 7y ago
        Given the party tried to make them hide their name, can we really only say it is retrospect?
  • uoaei 7y ago
    About as good of an intuition about optics as HRC and her whole campaign. Remember "deplorables"? Many people at this company were directly involved with the HRC '16 campaign.