Particularly in a thread about generating creativity, I think it's important to attribute sources of creativity correctly. This was not written by Steve Jobs, i

Particularly in a thread about generating creativity, I think it's important to attribute sources of creativity correctly. This was not written by Steve Jobs, it was written by the 'Chief Creative Officer' of Siltanen & Partners, Rob Siltanen. At one point Jobs even rejected something very similar to the final ad, saying "It sucks! I hate it! It’s advertising agency shit! I thought you were going to write something like 'Dead Poets Society!' This is crap!". While Jobs shares responsibility for greenlighting this and allowing his brand to stand on it, he certainly didn't write it and I think it's wrong to attribute it to him solely. At the very least he should get a group attribution with many asterisks. Siltanen article: https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/#da0939b62abc https://www.forbes.com/sites/onmarketing/2011/12/14/the-real...