That makes no sense. The cost to the publisher of an additional electronic subscription is tiny. Really tiny. It's comparable to the cost of sending one more eM

That makes no sense. The cost to the publisher of an additional electronic subscription is tiny. Really tiny. It's comparable to the cost of sending one more eMail when you're already sending out thousands. If they had to give 30% of all their existing revenue, they'd be down, but if these Apple subscribers are new subscribers, then they've made some more profit.