Oh I didn't even realize this until I reread some of the article. There's no way this will float. It's setting a minimum advertised price (i.e. price fixing)

Oh I didn't even realize this until I reread some of the article. There's no way this will float. It's setting a minimum advertised price (i.e. price fixing) using a percentage rather than an absolute value. The FTC will have a hay day with this.