My 5th grade daughter just brought home a flyer from her teacher explaining how to set the browser's search provider to Bing. Each kid who does this earns $3 f

My 5th grade daughter just brought home a flyer from her teacher explaining how to set the browser's search provider to Bing. Each kid who does this earns $3 for the class, and the teacher is pushing hard for 100% participation. There's something noble about building a superior product and competing on the merits. What's it called when you scrape your competitor's results and then have teachers pimp your product to their 5th graders?