5 ms·

Also: "After making a minor nuisance of myself, Bosch agreed to give me a private demo" I mean it's possible they paid for him (and others) and still didn't al

Also: "After making a minor nuisance of myself, Bosch agreed to give me a private demo" I mean it's possible they paid for him (and others) and still didn't allow him to get a demo... but it's unlikely. Also, I feel like IEEE can afford to pay the attendance costs for a reporter. So, this is really just promoted content/an ad. Which is fine and it's even fine to wait until the end to tell us I think but not if the article body tries to paint a different, organic picture. This wasn't at all necessary for the content but simply there to detract from the paid promo nature of the piece.

keanzu 7y ago
I wondered this myself but I searched the IEEE website and it appears that there are several stories about various Bosch technologies so it is possible that Bosch was expecting this writer to cover their other stuff and wasn't planning to demo this particular item. Given that Bosch is looking for a commercial partner and not to sell direct to the public they might have had the glasses to show to possible partners and not reporters.
- bonestamp2 7y ago
  This was my assumption too... they have plenty of consumer products currently for sale that they're probably much more interested in promoting.
- techslave 7y ago
  sure. anything is possible.
- shkkmo 7y ago
  I don't know if the article was edited, but this is what the article now shows at the end: > Robert Bosch LLC provided travel support for us to attend CES 2020. Bosch Sensortec, responsible for the Smartglasses Light Drive, was not aware of nor involved with the travel support. So it seems like you are correct. The article could have been much more clear about this though.
  - keanzu 7y ago
    I can't prove it but at the time I checked and the OP of this thread had an exact and complete quote of what was on the page. It has been edited at some point within the last ~2 hours.
  - quelltext 7y ago
    It was edited since initial publication. I don't think the new text changes anything, though. a) If that new text tries to paint the picture that this isn't sponsored content or might have bias, then why did they even mention that disclaimer? b) Which exact legal entity or subsidiary was "officially" sponsoring the trip isn't really that relevant when they are so tightly connected in brand and organizationally. They could have simply started the article with: "This year Bosch invited us to CES fully covering our attendance cost." or alternatively later on "while Bosch sponsored our trip we still had a really hard time getting a demo for ... because of ..." (e.g. too many people)
  - drewbug 7y ago
    > Bosch Sensortec GmbH is a fully owned subsidiary of Robert Bosch GmbH
Humdeee 7y ago
To paraphrase: "We don't want this getting out just yet, but... oh okay, you can come behind the curtain just this once." <end of private demo> "So, what'dya think? By the way, here's a fresh marketing video we happen to have lying around. Tell everyone. No no, actually, let us pay you to tell everyone. We insist."
RobRivera 7y ago
Native advertising.

keanzu 7y ago

I wondered this myself but I searched the IEEE website and it appears that there are several stories about various Bosch technologies so it is possible that Bosch was expecting this writer to cover their other stuff and wasn't planning to demo this particular item. Given that Bosch is looking for a commercial partner and not to sell direct to the public they might have had the glasses to show to possible partners and not reporters.

bonestamp2 7y ago
This was my assumption too... they have plenty of consumer products currently for sale that they're probably much more interested in promoting.
techslave 7y ago
sure. anything is possible.
shkkmo 7y ago
I don't know if the article was edited, but this is what the article now shows at the end: > Robert Bosch LLC provided travel support for us to attend CES 2020. Bosch Sensortec, responsible for the Smartglasses Light Drive, was not aware of nor involved with the travel support. So it seems like you are correct. The article could have been much more clear about this though.
- keanzu 7y ago
  I can't prove it but at the time I checked and the OP of this thread had an exact and complete quote of what was on the page. It has been edited at some point within the last ~2 hours.
- quelltext 7y ago
  It was edited since initial publication. I don't think the new text changes anything, though. a) If that new text tries to paint the picture that this isn't sponsored content or might have bias, then why did they even mention that disclaimer? b) Which exact legal entity or subsidiary was "officially" sponsoring the trip isn't really that relevant when they are so tightly connected in brand and organizationally. They could have simply started the article with: "This year Bosch invited us to CES fully covering our attendance cost." or alternatively later on "while Bosch sponsored our trip we still had a really hard time getting a demo for ... because of ..." (e.g. too many people)
- drewbug 7y ago
  > Bosch Sensortec GmbH is a fully owned subsidiary of Robert Bosch GmbH

Humdeee 7y ago

To paraphrase: "We don't want this getting out just yet, but... oh okay, you can come behind the curtain just this once." <end of private demo> "So, what'dya think? By the way, here's a fresh marketing video we happen to have lying around. Tell everyone. No no, actually, let us pay you to tell everyone. We insist."

RobRivera 7y ago

Native advertising.