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Microsoft pays teachers to promote Bing to their students
- panarky 16y agoMy 5th grade daughter just brought home a flyer from her teacher explaining how to set the browser's search provider to Bing. Each kid who does this earns $3 for the class, and the teacher is pushing hard for 100% participation. There's something noble about building a superior product and competing on the merits. What's it called when you scrape your competitor's results and then have teachers pimp your product to their 5th graders?
- rbanffy 16y ago> What's it called when you scrape your competitor's results and then have teachers pimp your product to their 5th graders? Microsoft Oh... I believe it was a rhetorical question...
- yaks_hairbrush 16y agoReminds me of what TI did with graphing calculators, actually. HP and Casio had graphing calculators a good five years before TI did, but TI gave schools free samples and made deals with textbook authors. And that's how a late-to-market-but-adequate technology becomes ubiquitous.
- rbanffy 16y agoI remember a Casio graphing calculator a friend of mine had (I had a PB-700 BASIC "calculator" at that time). It was good enough, but I was endlessly amused when it responded "irregal command" when asked to do something it couldn't. I kid you not. The Casios were nice, but the HPs were hideously expensive. I can see why TI entered the market.