I agree. If Apple sticks to a strict interpretation of this policy, Amazon Kindle and Netflix are gone from iOS. In both cases Apple is only one piece of a much

I agree. If Apple sticks to a strict interpretation of this policy, Amazon Kindle and Netflix are gone from iOS. In both cases Apple is only one piece of a much bigger distribution strategy, and a piece they can't afford on these terms. Perhaps, Apple will allow Kindle and Netflix to offer iOS only subscriptions. These subscriptions will not allow the media to be viewed on other platforms, and will not be attractive for most subscribers. The standard subscriptions would still be usable on iOS, but couldn't be purchased in iTunes. Perhaps the iOS subscription could be slightly less expensive, to appease Apple. Apple may be willing to let something like this slide to keep these very popular apps, while keeping what could be a very lucrative policy for other subscription services. I'm sure there are many media startups who are going to jump on this. They'll just price in the 30% and be happy.