3 ms·

I think Windows Phone 7 really suffers from the lack of unique branding. It doesn't have a unique product name like Android or iPhone; even 'Zune Mobile' would

• qq66 16y ago
  90% of the phones sold this year in the US were dumbphones. For the people who bought those phones, Android and iPhone are not very strong brands yet, iPhone perhaps on par with "Windows" (what they use at work and at home). Windows is still a very familiar brand to everyone, even though it doesn't have any cachet.
• thought_alarm 16y ago
  Zune is a great name! Very catchy, and they spent a pile of money to get it out there. But that's also the problem. Zune has been reduced to a punchline in popular media. That's what happens when the product doesn't match up to its marketing. Fair or not, it's become an embarrassment for the company. And the same thing happened with Vista. So I think going forward Microsoft will rely on the Windows brand for their underdog products. It's difficult to write a catchy punchline about, say, "Windows Music Device 7". Or, they could just call it Windows Xzyxxz. You can't write any jokes about a product that can't be pronounced.