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There is an elephant in the room here, and it's why so many content providers seem just so annoyed. Regardless of whether this is 'fair' for Apple to do or not
by jrmg 16y ago
There is an elephant in the room here, and it's why so many content providers seem just so annoyed.
Regardless of whether this is 'fair' for Apple to do or not, many content providers simply /can't/ give Apple (or any third party) 30% of their revenue - even just for for subscriptions sold through iOS apps - and still make a profit. There's just not enough margin in what they're selling. Since Apple is demanding that the prices in-app be the same as outside the app, these providers have two choices: raise prices for everyone to subsidise the iOS-purchased subscriptions, or don't offer an iOS app at all.
This is a big change to the status quo.
- MoreMoschops 16y agoThat makes no sense. The cost to the publisher of an additional electronic subscription is tiny. Really tiny. It's comparable to the cost of sending one more eMail when you're already sending out thousands. If they had to give 30% of all their existing revenue, they'd be down, but if these Apple subscribers are new subscribers, then they've made some more profit.
- jrmg 16y agoIt makes sense if they're paying royalties on the content on a per-copy or retail-sale-percentage basis.
- originalgeek 16y agoThey don't seem to have a problem paying Amazon 35%, say, for an eBook.