Now they had years of destroying trust, cancelling products and moving away from open standards (Reader, XMPP, web standards controversy, these proprietary Gmai

Now they had years of destroying trust, cancelling products and moving away from open standards (Reader, XMPP, web standards controversy, these proprietary Gmail experiments). Privacy debacles like Buzz also played the part, as had this push for Google+, when they had tried to force everyone to use it. Also, their grip on the Android OS is stronger, then Microsoft's grip over Windows ever was, and they abuse it, freezing AOSP and developing only proprietary features that lock developers into Google's services. Plus to that, they are now dominant in web browser market, with only Firefox being our last bastion against the browser monoculture. They have defeated the dragon and had become the dragon themselves. It's hilarious that the Boogeyman of the 00s, Microsoft, is now seen in a way more positive light than our former champion of the free and open web. And yeah, the advertising had ballooned to insane levels.