A bit more on v.2 side buttons: Make them on one side only, probably the standard right side, to account for need of opposing thumb's empty space. Make it 3 bu

A bit more on v.2 side buttons: Make them on one side only, probably the standard right side, to account for need of opposing thumb's empty space. Make it 3 buttons, all three for single action contextual buttons for single action context menus; top & bottom can also act as scrollers for lists and long messages, middle button being 'OK' button. This button layout will still be useful even if you have a touch screen because of the small screen real estate. A bit more nitpicking suggestions: - First 2 videos are too noisy, replace/edit/re-do if you have time. - Overall tone of the website and watch's usage and features is a bit too hacker oriented. This may be the audience you're after now. You'll need to sell to mainstream audience after you figure out what they are after. IMHO, its the smartphone/tablet pairing. Do not take no as an answer, either talk to Apple to get around iOS terms or if that fails, start with the jailbreak route.