So I signed up for an account to discover pricing and they have 3 plans - all of which enjoy a 50% launch discount: Basic -$39 (30 days listing + share on twit

So I signed up for an account to discover pricing and they have 3 plans - all of which enjoy a 50% launch discount: Basic -$39 (30 days listing + share on twitter); Pro -$59 (everything in Basic + display company logo, job posting highlighted); Ultimate -$79 (everything in Pro + Pin to top for 7 days). Here's my question for the product makers: what's the aim of building this product - is it a side project or change how an existing problem is currently being solved?