Under what circumstance would it cost a small company $100,000 to comply with laws against racial and sexual discrimination? Maybe their business caters to ri

Under what circumstance would it cost a small company $100,000 to comply with laws against racial and sexual discrimination? Maybe their business caters to rich white men who would stop patronizing the business if it allowed customers of other genders and skin tones? Obviously that doesn't make it "right", but if you're going to let the cost of complying with the law determine whether or not a business needs to follow it, then pretty much any bad behavior could be justified as costing too much to rectify.