It's not the ads. It's that Google literally had a mantra 'Don't be evil' but it was removed and much of their questionable actions to appease shareholders and

It's not the ads. It's that Google literally had a mantra 'Don't be evil' but it was removed and much of their questionable actions to appease shareholders and pursue a profit. Back then, they gave up on the Chinese market to stick to their values. Now we have Project Maven, Dragonfly, restricting employee discourse etc. It isn't the worst company around by a long shot but the difference is obvious.