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> The Onion, which created Click Hole, will remain a part of G/O Media. It's a little strange. The Onion created Click Hole, but now click hole is safe but The
by ehsankia 7y ago
> The Onion, which created Click Hole, will remain a part of G/O Media.
It's a little strange. The Onion created Click Hole, but now click hole is safe but The Onion itself is still under G/O media. How did the employee split happen? Were they fully separate?
- forgotmypw 7y agoI think the big picture is that The Onion has reached peak brand value, and its most profitable exploitation mode is to gradually lower content expenditures while maximizing revenue through ad-plastering. I hope I'm wrong, but that's a general trend I've observed.
- Mediterraneo10 7y agoI got the feeling that The Onion had peaked and waned already a few years ago once they no longer produced steady video content. "Today Now", the coverage of the 2012 US presidential election and "Sex House" were brilliant, high-quality productions, but if the company couldn't keep it up that augurs badly for its business.
- plorg 7y agoMy goodness, I had completely forgotten about Sex House.
- ehsankia 7y agoJust this month they released a Podcast and it's pretty good.
- jml7c5 7y agoIndeed, I had been under the impression that ClickHole wasn't distinct from The Onion at all. I thought it was just a domain name they used for comedic effect, so that they didn't have to post under theonion.com/clickhole or something.
- vokep 7y agoThis, thought its just "The Onion, but Buzzfeed style instead of news site style"
- bibinou 7y ago> the deal will allow ClickHole to bring on additional staff — it currently has only five full-time employees
- hissworks 7y agoThey've been separate entities for years. The Onion under Univision became more of a digital production house. Editorial staff was always distinct. I presume that the handful of people leaving are writers, and they'll need to staff up around operations.