How often does that happen though? You search for a specific brand of razors and then you see an ad for Bar razors and you just change your mind? Most of the pe

How often does that happen though? You search for a specific brand of razors and then you see an ad for Bar razors and you just change your mind? Most of the people will click the first link in the results expecting it to be a link to the Foo razor shop. It really doubt these ads are educating customers - Google is just in a position where their interface is the shortcut to a lot of online sales and if you want to keep these online distribution channels working you have to spend the money to be in the first spot. Which is fine in my opinion as long as you don't bid up the prices for your competitors.