The best move would be to revert the Doubleclick acquisition and spin out the AdTech part as its own separate entity. But also make Google Search an open aucti

The best move would be to revert the Doubleclick acquisition and spin out the AdTech part as its own separate entity. But also make Google Search an open auction system (like it sort of is on Display) where other players can integrate with and Google (search) takes a fixed % for each click. Pipe dream I suppose but best way to avoid Google from being able to be truly dominant.