Also, we actually did make everything available via git alongside the web frontend, API access, downloadable formats and even a beta Google Docs live connection

Also, we actually did make everything available via git alongside the web frontend, API access, downloadable formats and even a beta Google Docs live connection integration. We had it set up so that you could hit save in Excel and it would commit a new version for everyone following it to access. git wasn't yet supporting large binary commits very well (not that it's amazing support today) but I remember us going very deep on this python library that fudged support for large binary repos with the glorified equivalent of symlinks. I'm not sure we ever really got this working well and my memory is honestly fuzzy enough that it's getting harder to sort what we did from what I desperately wanted to do before we ran out of cash and I got depressed enough to take two years off and run away to Europe with a crazy person. Humans are funny.