If proprietary implementations have a strong business benefit, a company with only open standards (esp if there is some promise to customers) would be unilatera

If proprietary implementations have a strong business benefit, a company with only open standards (esp if there is some promise to customers) would be unilaterally disarming. The only way we move forward is if a) open standards have a business advantage or b) all players are forced through regulation to use open standards.