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It can also be viewed in the context of recently posted (don't remember who's) article which analyzed RIM's "interactive pager" vs. TIVO's PVR as example of ma
by VladRussian 16y ago
It can also be viewed in the context of recently posted (don't remember who's) article which analyzed RIM's "interactive pager" vs. TIVO's PVR as example of marketing positioning of "extension of existing product" vs. "a product creating new product category".
In this case it may have been more successful if they developed and marketed it as an "live collaboration" extension to GMail or as interactive collaboration layer on top of Google Docs.
- mindcrime 16y agoSo true... Wave was actually pretty damn cool in a lot of ways, but they seemed to do little or nothing to explicitly position / market it. Coupled with the fact that the original UI was a bit, erm, awkward, and we get what we have here today. Thankfully Wave lives on at the ASF and hopefully people are going to be able to use the technology to do some mondo radical stuff.