Yes, for me the solution was to stop thinking about search problems as a deterministic problems with a solution that can be (easily) found. It’s a very complex

Yes, for me the solution was to stop thinking about search problems as a deterministic problems with a solution that can be (easily) found. It’s a very complex domain space, google still improves their search, with many people working on the problem for more than 20 years. So it is unreasonable for me to think that I can do a name search (I have exactly the same feature in my product) in a perfect way from scratch just by thinking hard, just because name search is narrower, hence simpler domain (lol). So I implemented something, got a round of feedback, implemented other forms that users used. My search will display Sjögurd even if user typed in Sjoegurd, despite that the name is Norwegian? Probably, and what’s the downside? My search will work imperfectly for some lesser known languages, like Georgian? Most certainly, and users from these cultures expect that, they will sigh and deal with it. I know, because I too come from a country with non-latin alphabet and we have lots of different transcriptions into it. It’s ugly, yes. Because the world is ugly :)