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For those expecting bigger numbers, keep in mind, total TV ad revenue in 2018 was around $70B. We're so used to seeing obscene numbers that $15B may appear sma

by pcurve 7y ago

For those expecting bigger numbers, keep in mind, total TV ad revenue in 2018 was around $70B. We're so used to seeing obscene numbers that $15B may appear small, but it's a huge chunk of the overall ad spend which is $150 billion per year in total.

xyby 7y ago
overall ad spend which is $150 billion per year According to statistica it is $560B: https://www.statista.com/statistics/236943/global-advertising-spending/ https://www.statista.com/statistics/236943/global-advertisin... Then YouTube would be about 3% of it.
- pcurve 7y ago
  Ah, I was only looking at the U.S. market. The latest figure is $650 billion. Google has 25% of that huge pie. Rather frightening. https://www.marketingdive.com/news/ad-spending-growth-will-accelerate-to-6-worldwide-in-2020-study-says/565925/ https://www.marketingdive.com/news/ad-spending-growth-will-a...
  - jjeaff 7y ago
    There is an interesting possibility that I haven't really seen written about with all of this consolidation and projections that companies will grow larger and larger as technology moves economies toward a winner-take-all model; And that is that when there is little competition in many sectors, there will be little incentive to spend on advertising. I don't know what their ad spend is, but If AWS was the only player left, they sure wouldn't need to spend anything on advertising.
deleted 7y ago
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