While I agree with you view it’s reflective only of the “western” market. I believe they’ll have a combination of cheap services for established markets and gro

While I agree with you view it’s reflective only of the “western” market. I believe they’ll have a combination of cheap services for established markets and grow advertising for developing markets. Google and Facebook will turn to developing countries with over 100M pop to bolster bottom line the next decade, and for the US, per your first point, continue to acquire more consumer eyeballs and fold them into the parent company (take special note of their recent rebranding) for top line gains. Facebook aren’t oblivious to these challenges and are investing in new-media experiments (I.e. hardware). It’s important to view these as just other viewports for the social connectivity. Think back to the explosion (and then clamp down) of social FB Canvas gaming on Facebook, they’ll launch v2 of that in an improved fashion with Oculus and pair it with Portal, then push majorly of compute to the cloud - watch out Xbox and PlayStation (probably PS6, not next-gen). All this to say: Facebook is now a holding company looking to scale across the digital consumer landscape and encourage opt-in data sharing. I think they’ll go through a tough period but aren’t in any immediate danger.