I'm not sure if investing in FAN will make Facebook less of what it is today to avoid regulatory scrutiny. Author argues Google is a platform because of DoubleC

I'm not sure if investing in FAN will make Facebook less of what it is today to avoid regulatory scrutiny. Author argues Google is a platform because of DoubleClick but fails to mention how Google is moving away from that model as fast as it can. See AMP and hotels as examples of Google trying to bring all ads in house. There is also ad fraud that is a huge problem for 3rd party properties which Facebook doesn't have to deal with.